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case study

Dedicated Development Team for a Social Media Monitoring Platform

Social Media

  • Cloud solutions
  • DevOps
  • Big Data

Development and enhancement of a tool that enables companies to monitor people's feelings about brands on social media through sentiment analysis. This enables companies to improve customer insights and understand why a particular campaign may have failed. The solution can also be used to create a comparison with a competitor’s brand in customer feelings.

client

NDA Protected

  • image United Arab Emirates
  • image 60+ employees

The leading Arabic social media monitoring platform

request background

From development to consulting

We were initially to build a team of back-end developers to work with an in-house team. However, later, we were not only developing the social media monitoring platform, but also consulting on new features and suggesting the best options.

challenge

Multicultural team

The client lacked a proper project management and smooth-running social media monitoring platform development process. Moreover, it was quite hard to find experts of specific experience in the client’s location; that’s why the whole in-house team was located in several different countries.

goals
  1. Development of a tool
  2. New features addition
  3. Time to market reduction
solution

Our development journey

  • image NodeJS, VueJS, AWS
  • image 1+ years
  • image 4 specialists

Firstly, we found out the project requirements and business goals. Based on that, we selected the appropriate specialists and built a needed dedicated team. We also set up project management according to Scrum methodology, accelerated the process of entering the market, adapted solutions for multi-language experience, and developed new features for social media monitoring software.

outcome

Goals surpassed

  • Time to market reduced by 32 percent
  • Increase in client flow of 27 percent
  • Recruiting costs reduced by 48 percent
cta

Have a business idea?

Feel free to contact us and get a free social media development consultation session.

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