case study

Email Marketing Software Development

IoB

  • IoB

Online tool for email marketing that could increase the open and reply rates of the emails.

client

NDA Protected

  • Ukraine

Marketing agency

request background

Low email rates

Having a low open rate, the client wanted to change the situation and create an email marketing tool that would increase the rates.

challenge

Never seen on the market solution

At the time of the email marketing tool development, there were no similar projects that could easily solve the client’s issue. Therefore, we had to conduct a deep research and create our own solution never seen on the market before.

goals
  1. Create a tool that will increase the open and reply email rates
solution

From the analysis to the product

  • PHP, JavaScript
  • 6 months
  • 4 specialists

We conducted an analysis of when the recipients actually open their email letters. Based on the statistics, it became possible to understand on which days and in what time users spend more time on the email platform. So we suggested the company send marketing emails at these intervals, thereby guaranteeing the full involvement of the user in the functionality of the resource and later implemented the solution.

outcome

Modern solution with amazing results

  • Increase in open rate of 40 percent
  • Reply rate growth of 32 percent
  • Reduction of emails gone into spam of 55 percent

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