Top Hospitality Technology Trends to Embrace in 2025

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Key Takeaways

• As digitalization demands grow, businesses increasingly rely on advanced hospitality technology trends like AI, IoT, AR, and VR to enhance guest experiences.
• Contactless check-ins, digital payments, and mobile ordering are becoming essential, with 53% of guests prioritizing hotels offering these conveniences.
• Hotels can save up to 40% on energy costs and 20% on water bills by adopting sustainable energy solutions such as LED lighting and smart controls.
• Voice assistants, like Alexa, are in demand, with 57% of travelers preferring them for in-room controls and 48% for service requests.
• By analyzing guest data, hotels can create personalized experiences, improve marketing strategies, and tailor services.

With the ever-growing demand for digitalization, the role of technology in hospitality businesses has gained vital importance. According to a 2024 survey, 30% of respondents believe that increasing investments in leading hotel technologies would provide the highest ROI.

74% of guests are willing to pay 1% to 5% for upgraded technology. At the same time, nearly 40% would pay 11% to 15% for technology that significantly enhances their stay. Thus, modern hotels leverage Artificial Intelligence (AI) and Internet of Things (IoT) solutions, as well as Augmented Reality (AR) and Virtual Reality (VR).

Acropolium is a bespoke software provider with extensive expertise in delivering custom hospitality solutions and brand-new experiences for travelers. We monitor the industry trends and challenges to build effective hospitality apps, scalable solutions for hotel management, and tailored check-in software.

In this article, we are giving an overview of the top hospitality industry technology trends to watch in 2025. Read on to learn how new technologies augment hotel and travel businesses.

Top Hospitality Technology Trends to Follow in 2025

Hospitality technology is the use of technologies like AI, IoT, cloud computing, and automation robotics to tailor guest experiences and increase efficiency. Using data insights for personalization, hoteliers can reduce costs through better guest satisfaction while improving productivity.

The leading technology trends in hospitality include:

• Energy-saving technology
• Contactless Solutions
• Voice Search & Voice Control
• Artificial Intelligence (AI) and Machine Learning (ML)
• Cloud Сomputing
• Sustainability and Alternative Energy
• Internet of Things (IoT)
• Augmented Reality (AR) and Virtual Reality (VR)
• Robotics and Automation
• Big Data Analytics

1. Energy-saving Technology: Cost Savings through Sustainability

Switching energy providers for your business isn’t as simple as for your home, but it’s less challenging than expected and highly beneficial. Green energy, from sources like wind and solar, is now more affordable and accessible, offering cost savings alongside environmental benefits.

Hoteliers leverage this trend by adopting LED lighting, smart controls, and automated systems to reduce energy costs and improve sustainability. Hence, the global energy-efficient lighting market is projected to grow from $257 billion in 2025 to $510.33 billion by 2034.

In fact, hotels can cut energy bills by up to 40% and water bills by 20% by switching suppliers. With energy use in hotels projected to rise 10-25% due to increased guest device usage, now is the ideal time to explore greener, cheaper options.

Modern property management systems also contribute by reducing energy consumption. Cloud-based systems use less energy and cleaner sources than local servers. A Berkeley Lab study estimates that shifting business software to the cloud could cut energy footprints by up to 87%.

2. Contactless Solutions: Embracing Safety and Convenience

The rise of contactless technology sparked by the COVID-19 era has become the standard practice for the hospitality industry.

Integrating contactless technology in hotels for automated check-in and checkout, room service, and bookings allows for:

1. Improved safety. AI-based chatbots minimize physical interactions, reducing the risk of virus transmission.
2. Increased efficiency. Check-in apps streamline processes, saving guest-interaction time and improving travelers’ experience.
3. Reduced costs. Contactless solutions lower operational expenses and strengthen resource management.

Moreover, 53% of guests choose hotels offering interactive digital experiences over traditional services. Industry leaders have already embraced the trend and leveraged technology for hospitality services.

More and more guests prefer hotels that provide technological amenities such as contactless check-in and payment options for bookings. With 21% of respondents showing greater openness to kiosks, mobile ordering, and payments via Google Pay or Apple Pay, technology is proving to be a valuable solution to address staffing shortages.

Plus, 53% of guests prioritize hotels with contactless payment options, while 52% value the convenience of kiosk-based check-in and check-out. For that reason, industry leaders have already embraced the trend and leveraged technology for hospitality services.

For instance, the Hilton Honors hotel app embraces the latest technology trends in the hospitality industry. The application enables guests to check in early, select rooms, and access facilities with their phones.

Hyatte’s mobile application offers personalized check-in, in-app room keys, and digitalized trip planning. The company outsourced app development and experienced increased revenue, with 80-90% of guests regularly using the app.

3. Voice Search & Voice Control: Seamless Voice-Activated Experiences

Hospitality companies use voice technology to enhance guest experience and provide personalized service. The Global Voice Assistants Market was valued at USD 5.51 billion in 2024 and is expected to reach USD 29.67 billion by 2030.

In-room voice assistants are becoming a sought-after feature for modern travelers, with 57% expressing interest in using them to control the guestroom environment. Additionally, 48% see value in leveraging these devices for service requests and inquiries, highlighting the growing demand for seamless, tech-driven convenience during hotel stays.

This technology in the hospitality industry enables businesses to address safety concerns and staff shortages. It also comes as part of a contactless digital concierge strategy. Hotels integrate voice assistants like Amazon Alexa or Google Assistant into rooms or apps, allowing guests to manage their stay hands-free.

Voice technology in hotels gives travelers the flexibility of:

• Requesting information
• Making service requests
• Controlling in-room devices
• Setting heating and lighting
• Ordering room service
• Checking out

This seamless and interactive experience caters to guests’ preferences. For businesses, it improves efficiency by automating routine tasks and enabling staff to focus on delivering exceptional service.

For example, Marriott’s Aloft hotel chain tested Siri virtual assistant for voice-controlled rooms in 2016. Sooner, they implemented Alexa as an in-room innovative technology hub to optimize in-house resources and improve customer experience.

4. Artificial Intelligence (AI) and Machine Learning: Personalized Guest Interactions

AI and ML stand among advanced hospitality technologies used for intelligent travel data collection and processing. Implementing an AI/ML-powered business management system for travel and tourism helps hotels predict, analyze, and deliver the right services to the right guests.

According to Deloitte findings, personalized experiences can boost hotel revenue by up to 15%, as guests are willing to spend more on customized services. Once you leverage technology and personal guest data, you can build stronger connections with customer insights.

Thus, businesses use AI-based technology in the hotel industry to understand their customers better, analyzing the following data:

• Metadata: location, browser, device, session duration, and referral source
• Behavioral data: previous travel bookings, search inquiries, destination searches, email subscriptions, and online activities
• CRM data: purchase history, details, and service preferences
• Social media data: rankings, service feedback, shared photos, geo-tagged locations, and social media comments

Cosmopolitan of Las Vegas is a brilliant example of delivering personalized service through AI and machine learning. The company entertains guests with Rose — a digital concierge accessible through texting.

Chatting with the assistant allows guests to receive dinner recommendations or request fresh towels. Moreover, this AI software has the ability to interact with guests genuinely. Following hotel technology trends in such a way contributes to better customer satisfaction and retention.

5. Cloud Computing: Smarter Preventive Maintenance & Data Safety

By leveraging cloud-based property, inventory, and hotel management tools, hotel businesses can implement smarter preventive maintenance strategies. These systems use real-time data and predictive analytics to monitor equipment performance, identify potential issues before they become critical, and schedule maintenance efficiently. Such a proactive approach reduces downtime, extends the lifespan of assets, and improves overall operational efficiency.

Moreover, cloud technology in hospitality offers robust data safety features that adhere to industry regulations such as GDPR or HIPAA. Hotels can store vast amounts of sensitive data securely in the cloud, protected by advanced encryption and security protocols.

The Thon Hotels chain has implemented Oracle’s OPERA Cloud platform to boost their properties’ automation, efficiency, and data intelligence. These platform helps manage bookings, streamline check-ins, and provide real-time data analysis, significantly improving operational efficiency and guest satisfaction​

6. Sustainability and Alternative Energy: Getting Greener

Modern hotels invest in renewable energy sources like solar or wind power to diminish their reliance on fossil fuels. Embracing sustainable hospitality technology trends lessens a hotel’s environmental footprint and leads to long-term savings on energy expenses.

Today, being eco-aware is necessary to maintain traveler loyalty, as worldwide travelers emphasize the significance of sustainable travel. According to the Booking.com 2024 report, most travelers (53%) now prioritize accommodations that offer both comfort and innovative sustainability features.

Since energy consumption is one of the major expenses, businesses embrace alternative energy options. Thus, Atlantis The Royal uses Samsung LED signage to decrease their carbon footprint. The technology consumes 50% to 70% less electricity than halogen, incandescent, or fluorescent alternatives.

7. Internet of Things (IoT): Smart Rooms and Energy Efficiency

By connecting various devices and sensors, hotels can offer personalized services, such as room temperature control and customized lighting. Real-time monitoring streamlines maintenance and housekeeping. While increasing guest satisfaction, IoT-based hospitality technology solutions enable data-driven decisions, energy efficiency, and sustainability.

Companies can uncover many benefits by using IoT technology in the hotel industry.

• Better guest experience
• Operational efficiency
• Data-driven decisions
• Sustainability
• Safety and Security

Progressive hotels like Marriott and Le Meridien Goa, Calangute, partner with vendors specialized in tech hospitality software to implement IoT.

The former introduced a futuristic room capable of performing multiple automated activities. As for the latter, the travel company has constructed an IoT-enabled hotel that minimizes energy consumption while providing an outstanding guest experience. IoT-enabled devices enhance security measures and ensure guest safety in hospitality technology solutions.

8. VR/AR Technology in Hospitality: Immersive Guest Experiences

Virtual Reality offers immersive 360-degree tours, allowing potential guests to explore rooms and facilities virtually. Augmented Reality enhances on-site experiences by providing interactive information, virtual guides, and real-time translations. Both technologies increase engagement, boost bookings, and leave a lasting impression on guests.

A report reveals AR/VR in the hotel market is projected to grow at a rate of over 30% by 2028. Such technology trends in the hospitality industry can positively impact various aspects of the hotel experience. Travel businesses can create memorable and engaging experiences for guests, improving customer satisfaction by:

• Creating 360-degree virtual tours of hotel rooms, facilities, and amenities
• Developing AR apps with real-time translations
• Providing VR headsets in rooms for an immersive guest experience

As an example of a successfully leveraged AR solution, Holiday Inn introduced an augmented reality hotel experience. The hotel lets guests use smartphones to view lifelike virtual depictions of celebrities in the facility.

Best Western experimented with hospitality tech trends and Disney themes to let children interact with their favorite AR characters.

9. Robotics and Automation: Efficiency and Guest Engagement

Hardly a new technology in the hospitality industry, robotics involves machines powered with custom software to perform essential hotel services. The adoption of robotics steadily increased during the pandemic.

However, it is projected to accelerate the post-COVID travel industry due to heightened consumer awareness of interpersonal communication. In 2024, the hospitality robots market was valued at USD 472.51 million and is expected to reach USD 2316.94 million by 2031.

As one of the rising hotel and restaurant technology trends, robots can assist with check-ins, room service, food delivery, and concierge services. Since robotics implies the automation of routine tasks, hotels can boost operational efficiency and reduce labor costs.

In the tourism and hotel landscape, companies refer to robotics as an efficient technology in hospitality. Businesses deploy robots for the following activities:

• Hotel service
• Room cleaning
• Reception
• Food delivery
• Translation

The Alibaba company even has a robot hotel tagged “hotel of the future”, thanks to robotics technologies. The hotel’s tailored mobile app streamlines check-ins and facial recognition access, aided by artificial intelligence. Voice-activated room service bots and autonomous smart machines efficiently deliver service to guests as needed.

10. Big Data Analytics: Anticipating Guest Needs

Big data is a crucial technology for hospitality businesses. In the hotel industry, the term refers to the vast amount of data gathered from various sources, including guest interactions and bookings. It analyzes trends and evokes informed decisions, allowing hotels to customize their offers to specific customers.

Starbucks, McDonald’s, and Uber Eats already utilize hospitality technology solutions with guest analytics. Thanks to data analysis in hospitality, Uber Eats controlled 23% of the global food delivery market with 81 million active users in 2024.

Final Thoughts

Hospitality and technology go hand in hand when striving for the best tourist experience. In a world solely relying on data and modernization, following tourism technology trends is imperative for businesses to evolve and stay competitive.

Whether you want to explore AI/ML, IoT, data analytics, or other technology trends in hospitality, consider contacting Acropolium. Our GDPR-compliant and ISO-certified solutions deliver innovative, secure, and measurable results.

We offer a subscription-based model that ensures a consistent development process. As a certified outsourcing partner with 12+ years of experience in the hospitality sector, we guarantee scalability solutions that fit your budget.

Sources of information

• State of the Hotel Industry — Hotel Operations
• Customer Engagement Study 2024 — Hospitality Tech
• Hospitality in 2025 Report — Oracle